Charity Fashion Live

We’re pleased to announce that we are once again supporting Charity Fashion Live - brain child of fashion stylist Emma Slade Edmondson.

During London Fashion Week, she challenges herself and her team to recreate London Fashion Week looks just moments after they appear on the catwalk, using only second-hand clothing found in one charity shop. This year, Barnardo's will be hosting the Charity Fashion Live event on Saturday 18 February in their Brixton store and we’re all having great fun organising at the moment!

With just two months to go until Autumn Winter Fashion Week hits London’s catwalks, we can’t wait to see what this year’s fashion festival has in store and what stunning masterpieces Emma and her team will create with the treasure trove of items in Barnardo’s store.

Join in and see all of the looks as they are created by following @CharityFashLive  on Twitter or @charityfashionlive on Instagram. The Charity Fashion Live team will be sharing a play by play account of the day, as well as making trend predictions and revealing style tips as they go. If you want to learn some ways of how to pull together catwalk-worthy looks without breaking the bank, stay tuned for more information and make sure to follow the live event as it unfolds on social.

We’ll be tweeting throughout the event as well, so don’t forget to get involved and share our updates @loveyourclothes

To whet your appetite, here are some pics from last year’s event:

And a sneak peak of what’s to come…

Excited much?

So why choose second hand?

Each year in the UK we send around 350,000 tonnes of used clothing to landfill. Seeing as it could be re-used or recycled, this is a tragic waste. If you think about it in economic terms, that’s around £140 million pounds worth of clothing being chucked in the bin. No one would throw money in the bin, so why do we do it with clothes?

The average UK household owns around £4,000 worth of clothing – yet we never have anything to wear! – and on average, 30% of the clothes in our wardrobes haven’t been worn in the last year. This might be because it doesn’t fit any more or it’s looking a bit bedraggled, but mostly it’ll be perfectly useable.

Rather than simply throwing it away, there’s loads of other options. You can give it to a charity shop, take it to a clothing bank, or if it really is falling apart, take it to be recycled. If you’re on the lookout for some new items to take pride of place in your wardrobe, buying second hand is a great option. There’s so much diversity and you can find anything from Primarni to Gucci to Top Shop. With a bit of imagination and a good browse, you can create looks which are unique to you, as well as being bang on trend. And what’s more, not only will you be safe in the knowledge that you’ll never have that awkward ‘same dress’ moment at a party, you’ll be helping charities and helping the environment shopping in a more responsible and sustainable way. Everybody wins!

 

Models wear only second hand charity shop clothing. Campaign images feature pieces from Barnardo’s, Farah, Traid, and CRUK. Charity Fashion Live campaign images by Rachel Manns. All clothes used in the live event are from Barnardo’s.