The Better Cotton Initiative (BCI) is a not-for-profit organisation set up to define what a better, more sustainable way of growing cotton would look like. It calls this “Better Cotton” and encourages these standards across cotton’s complex supply chain, from farmers to retailers. BCI exists to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future, by developing “Better Cotton” as a sustainable mainstream commodity.
Members of the global cotton supply chain are now collectively addressing the negative impacts of mainstream cotton production by supporting this globally recognised definition, generating market demand for Better Cotton, and sharing information and knowledge to enable continuous improvement on everybody’s part.
Several SCAP signatories are among the fashion retailers in the UK that have signed up to Better Cotton.