As a global brand, Tesco wants to be a force for change in both reducing its social and environmental impact and confronting head on the challenges facing the fashion industry now and in the future.
Cotton is the biggest raw material which F&F uses and this affects thousands of cotton farmers around the world. To help those farmers, Tesco is working with the Better Cotton Initiative towards ensuring that 100% of its cotton is more sustainable (has a minimal impact on the environment and the people producing it get a better deal) by 2020. F&F sources its clothing from 22 countries. Their focus is on transparency in the supply chain and building better relationships with suppliers. Take a look at F&F’s mindful production video.
Every time a customer buys an item of school uniform from the Buy One, Donate One range, F&F donates an entire school uniform to a child in the same area as where the uniforms are made.
F&F also works with Love Your Clothes to spread the message about recycling and upcycling clothes. In 2016 over 100 Tesco stores collected unwanted clothing for Cancer Research and included Love Your Clothes tips on upcycling, repair and washing advice at till point. F&F also launched #MakeItNew Upcycling Challenge with four fashion bloggers, proving that upcycling can be fun.