An introduction to Love Your Clothes

Launched in 2014, the Love Your Clothes campaign has been developed together with industry organisations to help change the way the UK consumers buy, use and dispose of their clothing.

The ultimate aim is to reduce the environmental impact of clothing across the UK and influence a more circular approach to clothing globally.

Love Your Clothes is part of the Sustainable Clothing Action Plan (SCAP), which is coordinated by WRAP, a not-for-profit organisation which receives Government support across the UK.

SCAP brings together clothing retailers, brands, suppliers, local authorities, recyclers, charities, trade bodies, academics and public sector bodies, to help reduce carbon, water and waste impacts linked to clothing.